Lola Winters is an American social media creator known for her lifestyle, beauty, fashion, and relatable everyday content.
She rose to prominence on TikTok through get-ready-with-me videos, mini vlogs, beauty tutorials, product reviews, dance trends, and glimpses into her teenage life.
Quick Facts
- Full Name: Lola Winters
- Date of Birth: October 8, 2008
- Age: 18
- Birthplace: Port Huron, Michigan, United States
- Nationality: American
- Profession: Content Creator, Social Media Influencer, and Entrepreneur
- Known For: Lifestyle, beauty, fashion, GRWM videos, and mini vlogs
- TikTok: @its_lola.winters
- Instagram: @lola__winters / @lo.by.lola
- YouTube: @Itz_justlola1
- Clothing Brand: Lo by Lola
- Height: Not publicly confirmed
Early Life and Education
Lola Winters was born on October 8, 2008, in Port Huron, Michigan. She grew up in Michigan and began developing an interest in social media while she was still in school.
She started sharing lifestyle content on Instagram in November 2021. Her online activity later expanded to TikTok, where her relatable videos about beauty, fashion, school, and everyday life helped her connect with a much larger audience.

Lola was also involved in volleyball from a young age. Public biographical information states that she began playing school volleyball in fourth grade and continued throughout her school years.
Her education has largely taken place alongside her growing social-media career. Specific details about the schools she attended have not been reliably confirmed publicly, so they are not included here.
Lola has occasionally featured family members in her online content, including her mother and younger brothers Brock and Vance. Her parents are divorced, and she has publicly shared that she splits her time between them.
Career
Lola Winters began her social-media career by sharing lifestyle posts on Instagram before expanding to TikTok and YouTube. Her content focused on everyday routines, beauty, fashion, and the experiences of a teenage creator.
Her TikTok account became the main driver of her popularity. Her posts included get-ready-with-me videos, mini vlogs, makeup routines, hair and lash tutorials, product reviews, dance trends, shopping content and relatable moments from her daily life. Her ability to turn ordinary routines into short, entertaining videos helped her build a large Gen Z audience.
One of her most recognizable viral moments involved a makeup video in which she showed her distinctive “4 worms” hair curls. The video surpassed three million views and became one of the clips associated with her early rise on TikTok.
As her audience grew, Lola expanded to YouTube, where she posts GRWM videos, relatable content, day-in-the-life videos, and longer lifestyle uploads. Her YouTube channel has also attracted hundreds of thousands of subscribers.
Lola became one of the creators associated with The Glow House, a female-focused creator collective founded by Gianna Harner and talent-management company Tiddle. The group brought together young female creators focused on lifestyle and empowerment, and Lola became one of its most-followed members.
Her growing platform also opened the door to commercial partnerships. She has worked with fashion and lifestyle brands, including SHEIN and White Fox Boutique, using her social-media audience to promote products and fashion-related content.
Lola eventually expanded from promoting other brands to creating her own brand. In 2025, she launched Lo by Lola, a clothing line built around her personal identity and relationship with her audience. The first sweatshirt release reportedly sold out shortly after its October launch, demonstrating the commercial reach she had developed through social media.
The name “Lo” has personal significance to Lola because her grandmother began calling her Lo as a child. She used the nickname as the foundation for her clothing brand.
By 2026, Lola had established herself across TikTok, Instagram and YouTube while continuing to develop her fashion and lifestyle brand. Her TikTok following grew to more than three million, while her YouTube channel gained hundreds of thousands of subscribers.
Personal Life
Lola Winters has shared some aspects of her family life with her audience, although she keeps many personal details private.
Her mother and younger brothers, Brock and Vance, have appeared in her social-media content. Her parents are divorced, and Lola has discussed spending time between her mother’s and father’s homes. She also has a stepmother.
Lola has also spoken through her content about growing up while navigating school, volleyball, friendships and the rapid changes that came with becoming a major social-media creator.
Her current romantic relationship status has not been reliably confirmed. No verified public information confirms that she is married or has children.
Social Media Handles
- TikTok: @its_lola.winters
- Instagram: @lola__winters
- Instagram/Brand: @lo.by.lola
- YouTube: @Itz_justlola1
Lola Winters’ Net Worth
Lola Winters has an estimated net worth of about $5 million.
Her income opportunities include social-media monetization, sponsored content, brand partnerships, YouTube advertising and her own Lo by Lola clothing business. Her large audience across several platforms also gives her significant commercial value as a lifestyle and fashion creator.
Frequently Asked Questions
- Who is Lola Winters?
Lola Winters is an American lifestyle, beauty, and fashion content creator known for her TikTok, Instagram, and YouTube videos. - How old is Lola Winters?
Lola Winters is 18 years old. She was born on October 8, 2008. - Where is Lola Winters from?
She was born in Port Huron, Michigan, United States. - What is Lola Winters famous for?
She is best known for GRWM videos, lifestyle content, beauty tutorials, mini vlogs, fashion content, and relatable TikTok videos. - What is Lola Winters’ TikTok username?
Her current TikTok account is @its_lola.winters. - What is Lola Winters’ Instagram username?
Her main Instagram account is @lola__winters. - Does Lola Winters have a YouTube channel?
Yes. Her YouTube channel is known as Itz_justlola1. - What is Lo by Lola?
Lo by Lola is Lola Winters’ clothing brand, which she launched in 2025. - Is Lola Winters part of the Glow House?
Yes. Lola Winters is one of the creators associated with The Glow House, a female creator collective founded by Gianna Harner and Tiddle. - Does Lola Winters play volleyball?
Yes. She began playing school volleyball in fourth grade and continued playing during her school years. - Does Lola Winters have siblings?
Yes. Her younger brothers include Brock and Vance, who have appeared in her social-media content. - What is Lola Winters’ net worth?
Lola Winters has an estimated net worth of about $5 million.
