Chidera Eggerue, known professionally as The Slumflower, is a British–Nigerian writer, influencer, and fashion blogger celebrated for her bold and honest approach to self-love, body positivity, and modern womanhood. She gained widespread recognition with her bestselling book, What a Time to Be Alone, a guide that encourages young women to embrace independence, emotional healing, and confidence. Her social media presence has also been influential, where she started important cultural conversations about identity, relationships, and female empowerment.
Eggerue expanded her career into television by participating in the dating reality show Heartbeat on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), showcasing her personality and perspectives on modern relationships to a wider audience. She is also the founder of several impactful social media movements, including #SaggyBoobsMatter, which challenges beauty standards, and #BlockHimParty, which promotes self-respect in relationships.
Quick Facts
- Full Name: Chidera Eggerue
- Popular Name: The Slumflower
- Birthdate: December 18, 1994
- Age: 31 years old
- Nationality: British–Nigerian
- Ethnicity: Igbo
- Place of Birth: Peckham, Southeast London, England
- Profession: Writer, influencer, fashion blogger, and activist
- Relationship Status: Single
- Net Worth: Around $50,000
Early Life
Chidera Eggerue, known professionally as The Slumflower, is a British–Nigerian writer, influencer, and fashion blogger celebrated for her bold and honest approach to self-love, body positivity, and modern womanhood. She was born and raised in Peckham, Southeast London, to a family of Nigerian heritage and is of Igbo descent. She completed her basic education in London, attending a Performing Arts and Technology school, and later enrolled in a fashion design program at the University of the Arts London. However, she struggled with depression during her studies and was unable to complete her final year, an experience that deeply shaped her understanding of mental health and personal resilience.

Chidera gained widespread recognition with her bestselling book, What a Time to Be Alone, which encourages young women to embrace independence, emotional healing, and confidence. She also participated in the dating reality show Heartbeat on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), where her personality and views on relationships reached a broader audience. As the founder of social media movements like #SaggyBoobsMatter and #BlockHimParty, she has sparked global conversations about body positivity, self-respect, and empowerment. Through her writing, activism, and media appearances, Chidera continues to inspire women to live authentically, confidently, and unapologetically.
Career
Chidera Eggerue began her career by using social media as a platform to speak honestly about body image, confidence, and the pressures society places on women. Growing up in London in a Nigerian household, she experienced firsthand how beauty standards and cultural expectations could affect self-esteem. These early experiences shaped the strong, outspoken voice that later drew attention online. Her direct, relatable discussions about self-worth quickly resonated with many young women, helping her build a loyal, growing audience.
As her online presence grew, Eggerue gained wider recognition through the #SaggyBoobsMatter movement, which challenged unrealistic beauty ideals and encouraged women to embrace their natural bodies. The campaign sparked global conversations about body positivity and feminism, particularly among Black women and marginalized communities. By addressing topics often considered uncomfortable or taboo, she positioned herself as an important and fearless voice in modern feminist discourse.
Beyond activism and writing, Eggerue expanded her career into television through her involvement in Heartbeat, a dating reality show aired on Africa Magic Showcase (DStv Channel 151 and GOtv Channel 8). Her appearance on the show introduced her to a new African audience and highlighted her personality, confidence, and openness around modern relationships. The show added a reality television dimension to her career, broadening her public presence beyond books and social media.
Alongside her media work, Eggerue built a successful writing career with books such as What a Time to Be Alone (2018), How to Get Over a Boy (2019), and This Is Not a Dress Rehearsal (2023). Today, she continues to work as a writer, speaker, and cultural commentator, using different platforms to challenge social norms around femininity, relationships, and self-worth.

Books
- What a Time to Be Alone (2018)
- How to Get Over a Boy (2019)
- This Is Not a Dress Rehearsal (2023)
Personal Life
Chidera Eggerue is currently single and not involved in any publicly confirmed romantic relationship. She has kept her personal life very private, and there is little verified information available about her dating history or family life. Unlike many public figures, Chidera has chosen not to share details of her relationships online, focusing instead on maintaining boundaries between her private life and her public persona.
Her primary focus remains on her career, including writing, social activism, and media appearances. She continues to dedicate her time to projects that empower women, challenge societal expectations, and promote self-love and independence. By prioritizing her professional growth and personal development, Chidera sets an example of intentional living and maintains control over her public image, inspiring others to value their own goals and well-being.
Net Worth
Chidera has built a notable net worth of around $50,000, earned through book sales, social media influence, and other professional ventures. She continues to dedicate her time to empowering projects, including her bestselling book, What a Time to Be Alone, and social media campaigns such as #SaggyBoobsMatter and #BlockHimParty.
